The Sony VPL-FHZ85 7300 lumens WUXGA 3LCD laser projector uses Sony's Bright View technology, which is designed to prevent washed-out images and colors in brightly lit rooms. Other technologies, such as Reality Creation and Intelligent Settings with Ambiance, work with the projector's ability to output 7300 lumens to ensure images and text look clear and sharp, as well as automatically adjusting settings based on